Christopher Rodrigues, Chairman of VisitBritain, called on governments to take initiative on sustainability in the travel and tourism industry.
Rodrigues made a push for standardized reporting on sustainable measures in his address to the World Tourism Forum, which took place this past weekend in Lucerne, Switzerland.
“This is a wonderful industry, but it contains the seeds of its own destruction. The challenge we keep coming back to is that we need more sustainable tourism. There is no joined-up government in most countries. It is a fragmented industry. We tend to be short-term and you are more likely to be fired for not managing load factors or filling rooms than promoted for a long-term strategy that deals with growth.” – Christopher Rodrigues, Chairman, VisitBritain
“Governments need to lead. If governments got behind standardised reporting and insisted on its adoption we would start to see more sustainability.” – Christopher Rodrigues, Chairman, VisitBritain
“Industry leaders need to lead and travellers should be thinking about protection of [tourism] assets.” – Christopher Rodrigues, Chairman, VisitBritain
Geoffrey Lipman, director of Greenearth.travel and former president of the World Travel and Tourism Council, agreed with Rodrigues’ statements.
“We have not put the time, attention or resources into sustainable travel. We need to change the way we do business every day, not the way we talk at meetings.” – Geoffrey Lipman, Director of Greenearth.travel
It seems that the discussion around sustainable travel is increasing every day. We hope more leaders in the tourism industry like Rodrigues use their thought leadership to promote the proper implementation of sustainability in tourism.
Photo Credit: VisitBritain
The Travel Newsletter Earth Would Subscribe To
Latest posts by Steve William (see all)
- Ecotourism in Fort Munro: The Next Eco-Destination - December 18, 2016
- Romania’s Environment Ministry To Finance Ecotourism Development - November 7, 2016
- Torbay Receives Funding for Ecotourism Activity Plan - February 7, 2016