The United Nations World Tourism Organization (UNWTO) and the International Trade Centre (ITC) have partnered with the Ministry of Tourism, Transport, and Meteorology of Madagascar on a four-year project aimed to increase sustainable tourism and boost economic growth in Madagascar.
After signing an agreement at the recent World Export Development Forum in Doha, Qatar, the three organizations agreed to work together to create and promote sustainable tourism in Madagascar that will benefit to local people and boost the local economy. By pooling together over $4 million in resources, the three organizations will roll-out their project over the next four years.
The project will take advantage of Madagascar’s unique offerings to position the country as a destination in niche, targeted tourism markets. Madagascar’s stunning nature and biodiversity make it an ideal ecotourism and adventure travel destination, allowing it to tap into some of the fastest growing niche tourism segments. Magadascar also boasts a rich culture and history, including three UNESCO world heritage sites, unveiling potential for cultural tourism as well. Expanding its tourism product offering within these niche travel markets will allow Madagascar to sustainably grow the economies of its local communities. Local communities will play an active role in the implementation, livelihood, and continued growth of this four-year project.
Tourism plays a significant role in Madagascar’s economy, contributing to nearly 6% of the country’s GDP. New tourism projects will offer even more job opportunities to locals and help contribute to the local economy. The four-year sustainable tourism project will create a tourism branding strategy for Madagascar and will analyze Madagascar’s economy to help identify areas of improvement and growth. In line with the values of sustainable tourism, the four-year project will also look at sustainable tourism development that protects and conserves the environment.
“Tourism as a services export is extremely important for least developed countries such as Madagascar. Tourism has an enormous development potential and we excited about working with ITC and UNWTO on achieving the tourism potential of Madagascar.” Jacques Ulrich Adriantana, Minister of Tourism, Transport and Meteorology, Madagascar
Photo Credit: “Walking the Avenue of the Baobabs” by Gavinevans – Own work. Licensed under CC BY-SA 3.0 via Commons – https://commons.wikimedia.org/wiki/File:Walking_the_Avenue_of_the_Baobabs.jpg#/media/File:Walking_the_Avenue_of_the_Baobabs.jpg
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