From tourism awards to trade shows to Silicon Valley events, it’s no secret Kerala Tourism is devoted to boosting its tourism industry during its Visit Kerala Year.
This past week, in yet another move to further accelerate Kerala’s booming tourism sector, Kerala Tourism announced plans to introduce both ecotourism and pilgrimage tourism. Rs. 100 crore and Rs. 93 crore have been allocated for pilgrimage tourism and ecotourism, respectively, over the next two years. The funds will go towards creating ecotourism and pilgrimage tourism circuits.
The circuits will feature temples such as the Padmanabha Swamy temple, as well as other significant cultural sites. Ecotourism circuits specifically will be environmentally conscious and will aim to not disturb the environment. These efforts are in line with the Kerala Tourism initiative Visit Kerala Year, a one-year campaign from April 2015 to April 2016 promoting Kerala as a tourist destination both domestically and internationally.
Kerala Tousrism director PI Sheik Pareeth has stated that Kerala Tourism aims to grow tourism revenue by 10% to 15% per year.
These new ecotourism initiatives can help achieve that goal while also conserving the environment, preserving local culture, and creating economic opportunities for the local community.
Photo Credit: “WildElephants,Munnar” by Aruna at ml.wikipedia. Licensed under CC BY-SA 3.0 via Commons – https://commons.wikimedia.org/wiki/File:WildElephants,Munnar.JPG#/media/File:WildElephants,Munnar.JPG
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