The Asian Ecotourism Network (AEN) and the Global Sustainable Tourism Council (GSTC) officially partnered this month after signing a Memorandum of Understanding (MoU).
The MoU was signed at this year’s Global Sustainable Tourism Council Annual General Meeting, which took place in Huangshan China. Under the terms of the MoU as characterized by this new partnership, the GSCT and the AEN will collaborate to support the GSTC Criteria and promote sustainable practices. The GSTC criteria aim to create a common language in the tourism industry when it comes to sustainability through four pillars:
- Sustainable management
- Socioeconomic impacts
- Cultural impacts
- Environmental impacts
Chair of AEN Masura Takayama and AEN board members Drs. Mihee Kang and Alan Wong attended the meeting and took part in the signing of the MoU. The MoU and this new partnership with the GSTC will strengthen the prospects of the AEN and of sustainable tourism and development in Asia via shared practices, policies, and advocacy.
Randy Durband, CEO of GSTC, recognized this partnership by commenting on the potential of ecotourism (a part of sustainable tourism) in Asia, and how the GSTC can help support ecotourism growth. For Masaru Takayama, Chair of AEN, this partnership is an opportunity to help promote and support ecotourism in Asia by creating standards and models for ecotourism in Asia.
The AEN was founded back in June in Bangkok to connect ecotourism stakeholders in Asia, create business opportunities, support marketing efforts, track and share data, and offer training and elearning. The Global Sustainable Tourism Council helps promote sustainable tourism initiatives worldwide by providing greater access to sustainable tourism practices, identifying markets for sustainable tourism, and advocating for its Global Sustainable Tourism Criteria as a framework for sustainability in tourism.
Photo Credit: GSTC
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