The Ritz-Carlton Charlotte is championing agrotourism with a set of new guest experiences this year.
A hotel lobby farmers market and a vegetated roof are just two of the new guest experiences the Ritz-Carlton Charlotte is offering guests this year. The roof of the Ritz-Carlton Charlotte LEED(R) Gold-certified building hosts a variety of flora, reducing runoff and providing natural insulation. Fruits and vegetables from the rooftop garden are used by the hotel chefs as well as guests, who are welcome to pick their own produce from the garden.
Two beehives on the roof are also home to 100,000 resident bees that produce over 70 points of honey per year. “Bee-friendly hotels,” such as the Fairmont and the W Tapei, are becoming more and more popular lately. The natural honey produced by bees at these hotels is used in food products available to guests. The Ritz Carlton Charlotte uses its fresh honey in a honey pecan gelato, which is served to guests at check-in.
These new agro experiences at the Ritz Carlton Charlotte are also contributing the the hotel’s wellness tourism product, as spa therapists begin to use items from the garden as part of their spa treatments, such as a “Garden Glow” body scrub.
Although traditionally agrotourism is about bringing travelers to farms or ranches, it is good to see hotel chains doing their part to contribute to the agrotourism segment in travel and to be sustainable in their operations, and the Ritz Carlton Charlotte is doing this in many ways. The hotel offers guided bike tours to markets and gardens in the local community, opportunities to engage with local residents through cooking classes, and the ability to participate in community outreach programs such as preparing sandwiches for locals in need.
Photo Credit: Ritz Carlton
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